Microblading Marketing Blog | Tip On How To Grow Your Business


March 30, 2019
Microblading Income

Microblading Income: How Much Do Microbladers Make A Year

One of the most untapped markets in the beauty industry is microblading. While there are many beauty professionals out there providing a variety of cosmetic treatments, microbladers are enjoying a much greater spot when it comes to earning a higher income in doing their craft. Unlike aestheticians or cosmetologist who have to undergo longer training hours, school, and state boards, microblading artists don’t need as much time to master the art and science of this brow enhancement procedure but they can potentially earn more. So, you might be interested to know how much do microblading technicians make in a year. Actually, it really depends on how many clients an artist can get, how many hours they work, and how good they are. But to give an idea, here are some figures we can share through rough estimations of how much income can a microblading specialist earn in a year.   Microblading Specialist Salary Per Year Microblading is a very lucrative enterprising endeavor that is best-kept as a secret and left in the hands of the select experts. Clients of this cosmetic treatment are very much willing to pay a premium price for a service that is rendered safely and excellently. Typically, they would pay anywhere between $250 and $800. The actual amount depends on several things such as location and how skillful the microblader is in making the brows. That amount of money is pretty much considerable enough but since it can vary so greatly, let’s take a closer look at how much microbladers right now make in an hour. Taking into account the average amount a client is willing to pay for one microblading session ($250 to $800) and the amount of time it takes (about 2 hours), it means the artist can earn $125 to $400 per hour. […]
March 29, 2019
Microblading Email Marketing

Email Marketing, The Cheapest Way To Get More Microblading Clients

Every business owner needs to keep existing clients coming back and attract new customers to stay alive and earn more. Running a microblading business is no exception and you don’t want to invest any of your resources into something that can’t give you the best results you want. Similarly, deciding how to spend your marketing dollars effectively is a decision that you must take considerably. One of the most cost-effective solutions that enables you to reach customers in their most visited place every day, that is their inbox, is email marketing. While this marketing campaign is deemed to be old school, there are statistics backing up its effectivity in attracting more clients. Some Figures Supporting The Affectivity of Email Marketing Campaign About 91% of adults in the U.S. prefer to get promotional emails from businesses they’re connected with. In addition, an email marketing campaign is seen to be 40x more effective in getting new clients than the combined marketing campaign through Facebook and Twitter. More importantly, among the different marketing campaigns available out there, email marketing is also the cheapest option. However, to make it clear, don’t think that creating and managing an email marketing campaign is an expense or cost that you have to spend some money on. Rather, it’s a form of investment that gives you a return. In fact, email marketing outperforms other campaign solutions when it comes to ROI (return on investment), giving you an average return of about $44.00 for a dollar you invest in it. The actual price you have to pay for getting an email marketing campaign depends on many factors. To have a successful campaign and achieve great results you want, good planning. This includes several processes, starting from development to implementation through to testing the effectiveness of the email marketing strategy […]
March 29, 2019
Are Google Ads Worth Running For Your Microblading Business

Are Google Ads Worth Running For Your Microblading Business?

If you are looking for ways to market your microblading business online that can give you top-notch results, most likely you have stumbled upon Google Ads (Google AdWords). Since it was first introduced back in 2000 with its previous name as ‘Self-Service Advertising Program,’ it has changed how online marketing works. However, you may also have heard some horror stories that investing in this marketing tool is also like gambling. You can lose money and fail in your advertising campaigns. So, you might be asking, “Is Google Ads worth running for your microblading business?” The answer is a resounding yes even if you’re a little bit hesitant to gamble. Before we go into details why it’s worth your investment, let’s make it clear what Google Ads is all about. What Is Google Ads And How It Works Google Ads is simply a pay-per-click (PPC) service that let you create and run advertisements for your microblading business. Such ads will then be displayed in Google’s search results, Gmail, YouTube, and other partner websites of Google. To give you a specific example, if someone is searching for keywords “microblading near me,” Google will return a list of the top ads for that particular search. You would be lucky if that customer will click on your ad and directs her to your landing page where you hope that she’ll buy your service. If she decided not to choose your service and look for another, you still pay for her click, hence, it’s called the pay-per-click program. Another important aspect of Google Ads is what they called CPC or cost per click which is the average amount you have to pay for the clicks generated by your ad. It can change depending on the different terms and industries where the ads will be shown. […]
March 29, 2019
Scalp Micropigmentation Marketing - 6 Keys to Success

Scalp Micropigmentation Marketing – 6 Keys to Success in 2019

Micropigmentation is an extremely niche industry. As a result, marketing campaigns for scalp micropigmentation companies need to be highly targeted in order to be effective. By combining the right techniques and strategies, you can take your online marketing to the next level. So what are some of the main things that you can incorporate into your scalp micropigmentation marketing campaigns to get the best results? In this article, we will address 6 highly effective strategies, that when combined yield great results:   SEO Content Marketing Web Design PPC Video Social Media   Let’s get started. 1. SEO (Local SEO/Maps/Organic) SEO stands for search engine optimization. Basically, the main objective of SEO is to get your website noticed by people on Google for Relevant searches. There are literally hundreds of different techniques that people used to effectively improve their SEO. But in this article, we want to address 3 very specific strategies that can help your business:   Local search Organic search Semantic SEO     For now, let’s focus on local search, and in the next section, we will go more in depth into Organic Search and Semantic SEO. Local Search When it comes to micropigmentation, a vast majority of your clients will likely be coming from surrounding areas. This makes local search optimization extremely important. By taking a focus on constantly improving your local visibility and search engines, you can greatly improve your online marketing ROI. In order to do this, you should focus on first optimizing  your Google My Business Account. This is a free account that allows business owners to claim ownership of their site and update important information that can help improve local SEO, such as:   Address Hours Offers News Services/Products Location Based Offerings     Essentially, this helps you to get found when someone […]
March 1, 2019

How To Build Clientele For Microblading: 11 Ways To Get More Clients

How To Advertise For Microblading Now that you have completed your microblading course with an excellent trainer with reputable industry expertise, what’s next? Well, congratulations on your success. You are well on your way to developing one of the most rewarding and exciting professions in the beauty industry. While completing the necessary training and undergoing many practice session, your hard work doesn’t end there. Getting into a real microblading business can be even more difficult. You need several things to start it right? Certifications or licenses that meet the industry standards for microblading, apprenticeships, if required, some space at home or a perfect location somewhere in a salon or maybe your own studio with the right equipment and supplies. Once you have those things in place, you’re one step closer to your dream of being the best microblading entrepreneur and grow your business. The last and most important step is building your microblading clientele. You will be further driven to keep going as you see more clients come and go, and as you help many get the eyebrows they have always desired. But how can you achieve that? You might be asking yourself how do I build my microblading clientele when you have so many competitors? On top of that, you already have a home life, your new or existing business, plus everything else that comes with running your own business. You’re not alone because many newly certified microbladers and even existing one also faced with this challenge. Plus there is more and more microblading artist coming up who are also trying to achieve what you want to achieve too. There is no need to worry because we have identified in details below the eleven proven ways to get more clients for your microblading business. And if for any reason you […]
February 17, 2019
Why Does Your Microblading Business Need A Website

Why Does Your Microblading Business Need A Website?

One of the hottest treatments in the beauty right now is microblading. This cosmetic industry is continuing to grow as more people are opting for its long-lasting results. In the same way, many are also opening their own microblading business, making it feel like you are fighting for every customer there is to land.< So, apart from maintaining your own microblading business and working to break even, you have to stand out from the competition. What you need, therefore, are two critical things to be successful in this kind of enterprise. First, you have to be really good at the art of microblading and give your prospective customers the best brows they’re dreaming of. Second, you need an effective marketing strategy. Since the first ingredient is already present, what you need to work on is how to market your microblading business in the most effective way. With that, we mean reaching your potential clients in the most expansive way and that’s going online with a website for your microblading business. You might already have tried to market with all sorts of printed ads but is still not getting the customer base you’ve been targeting. So, why would need another marketing strategy in the form of a website? Won’t it be another waste of resources? Definitely not. Here are the reasons why does your microblading business needs a website. The Best Way to Let People Know About Your Business Now that everything is just one click away, thanks to Google and other popular search engines like Bing, Yahoo, and YouTube, you have to take advantage of the convenience of technology and the internet. Virtually all businesses, not just microblading, are going online because it is the easiest and most convenient way for people to find the products or services they need. This […]
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