When it comes to online marketing, the name of the game is pay-per-click (PPC) advertising. All sorts of businesses find this marketing tool highly beneficial in attracting customers and increasing return on investment. Talking about PPC advertisements, the platform that might first come to your mind is Google ads. Ads but there’s actually one more powerful name that everyone is starting to consider – Bing Ads. This online marketing program is owned by Microsoft and covers three search engines: Bing, Yahoo, and AOL. It means when you advertise on any one of these platforms, your ad will be seen by searchers in all three sites and their other partner sites. While it’s true that there are some stark differences between Bing Ads and Google Ads, the idea behind their existence is pretty much the same. They are both designed to provide great online marketing assistance to businesses and help them reach the target market, drive more traffic to their websites, and eventually increase sales. However, more and more advertisers are beginning to realize that even if Google has the biggest share of the search market, Bing Ads is definitely a different platform that’s equally worthy to invest. Here are the three key aspects where Bing Ads should be fairly considered by online advertisers. #1. Reaching a Wider Audience With Specific Customer Demographic First, let’s consider the aspect of reach. Again, it’s no doubt that Google is the dominant player in the search engine market with higher search volume and more reach. But this doesn’t mean it’s the only online marketing platform worth considering for, especially with Bing Network growing substantially. The numbers alone can tell the success story of Bing which is now enjoying a huge 34% of the desktop search engine market share globally. Bing Network also has 136 […]
