If you are looking for ways to market your microblading business online that can give you top-notch results, most likely you have stumbled upon Google Ads (Google AdWords). Since it was first introduced back in 2000 with its previous name as ‘Self-Service Advertising Program,’ it has changed how online marketing works. However, you may also have heard some horror stories that investing in this marketing tool is also like gambling. You can lose money and fail in your advertising campaigns. So, you might be asking, “Is Google Ads worth running for your microblading business?” The answer is a resounding yes even if you’re a little bit hesitant to gamble. Before we go into details why it’s worth your investment, let’s make it clear what Google Ads is all about. What Is Google Ads And How It Works Google Ads is simply a pay-per-click (PPC) service that let you create and run advertisements for your microblading business. Such ads will then be displayed in Google’s search results, Gmail, YouTube, and other partner websites of Google. To give you a specific example, if someone is searching for keywords “microblading near me,” Google will return a list of the top ads for that particular search. You would be lucky if that customer will click on your ad and directs her to your landing page where you hope that she’ll buy your service. If she decided not to choose your service and look for another, you still pay for her click, hence, it’s called the pay-per-click program. Another important aspect of Google Ads is what they called CPC or cost per click which is the average amount you have to pay for the clicks generated by your ad. It can change depending on the different terms and industries where the ads will be shown. […]
