The last, and the most important, step to a successful microblading business is building your clientele. You will be further driven to keep going as you see more clients come and go, and as you help many get the eyebrows they have always wanted. But how exactly can you achieve that? Here are some helpful microblading advertising ideas on how to get more clients and achieve your goals.
Use The Most Powerful Advert Tool: The Internet
Now that almost everything works and runs online, it’s undeniable that the most powerful tool you can use to advertise your microblading business is the internet. In such a case, what you need to have in place is a well-designed website that is built and developed by a professional. This is very essential because your website has to look professional if you want to create that first impression to your potential clients online. Keep in mind that you are a beautician whose work is all about esthetics, so this has to be reflected in your website as well.
Your prospects would think that you are a committed artist who is a professional in doing microblading. This will make them feel confident in you and find you credible in performing the treatment and earning their trust means getting more chances to be chosen over your competitors.
Take Advantage Of The Lifeblood Of Microblading Artists: Social Media
Social media is no doubt the lifeblood of permanent makeup artists for good reasons. Almost every adult has a social media and has multiple accounts and so it’s just logical to promote your microblading business through these social media channels. Extend your branding to the platforms which you think will work best for your microblading business. Linking your website to social media networks can give you a more aggressive microblading advertising tool.
For instance, Instagram is known as the king or perhaps the queen of social media where you can show off your microblading work, particularly those beautiful microbladed brows you have made in your previous clients. Posting your before-and-after photos on your IG page is simply perfect as it is the site for everything visual. The images you post can go viral in a very short period of time.
However, bear in mind that you need to put some effort into making perfect pictures to attract more followers, especially your potential microblading clients. This means paying attention to the quality of the picture you post, including light and colors. Also, use plenty of hashtags so that people can locate your website easily.
Alternatively, Facebook is also a great place where you can effectively advertise your microblading business. Facebook advertisements are highly targeted that they can reach your potential clients. Not to mention that you can also upload your before-and-after creations and include all relevant information about your microblading business for your prospects to see. Better yet, advertising through Facebook means Google can crawl in and pick up the information you have on your FB account and match it on your website. This will give you more chances to rank higher in search engines, reaching a wider audience.
Just keep in mind to always update your Facebook page and to always reply to your followers’ questions. Replying to their comments and answering their queries can help build up your good reputation. Taking time to message your potential clients will help you appear more friendly and trustworthy, making your microblading business more appealing to them.
Offer Discounts, Gifts or Giveaways
It has been tested and proven that incentives prompt customers to buy a product or service, and your microblading business is no exception. A lot of artist and other practitioners get more followers and reach their target market by offering some freebies and discounts. You can do the same by organizing it on your social media platforms, either in IG or FB. You can specifically create some instructions for your followers to do to receive the giveaways or discounts. For example, you can ask them to tag their friends, a minimum of 3 or 5, under one of your photos for them to be eligible for a gift or free microblading treatment. Doing this will allow you to have more followers who are interested in microblading and help you get more clients.
Invest In Advertising Tools That Give You Significant Results
While having a professional website and leveraging social media platforms can help you attract prospects, nothing can beat the substantial results of investing in online advertising programs such as Google Ads and Bing Ads. These pay-per-click advertising campaign tools are being utilized by many small businesses as they provide measurable results and high return on investment. This is because they are specially designed to reach your target market with all the features they have. With the right settings and information, these PPC advert tools can bring your microblading business to a group of people who can’t be reached by your website and social media campaigns. More importantly, they can help you reach a wider audience that is most likely to turn into a loyal clientele.
You can achieve the same reliable results through email marketing, the cheapest yet effective advertising tool. It will help you reach your potential customers fast. In fact, it’s considered to be 40 times more effective in attracting new prospects than promoting on social media alone. This is because the majority of the adult population in the U.S. prefer to receive business promos through their emails and inbox is a place that they open first thing in the morning.
Another benefit of using email marketing is that you can promote your microblading business to your prospects with a personal touch. This means you can reach your target market without being too “salesy” in selling your microblading services. You will also have the ability to customize your messages for each different kind of audience by organizing your list of contacts based on their interests, place, and other factors, ensuring that they receive the right content on their inbox.
Always Make An Effort To Communicate With Potential Clients
Unlike the old-fashioned way of advertising, like the magazine and TV in which you can’t leave comments or respond to them, the online world is very different. Every customer counts as he or she can easily and readily post anything about your microblading business. They can comment or praise your service. While it is something good, it can also be something bad as it can leave negative comments that can adversely affect your reputation.
So, make an extra effort to reply to both of those comments no matter what it takes. Always be thankful to those who appreciate your work while staying polite and nice to those who don’t. More importantly, ask what caused their dissatisfaction and resolve it. The same applies for calls and messages of your potential clients. Don’t miss to answer them all, if possible.
Trust The Old Way: Word of Mouth
The most important advertising tool any microblading artist, or any business owner for that matter, is the customer. If you want to be referred by your clients to others, they have to be happy with your service. So, you have to be great at what you do with the right skills and knowledge about it. This means you have to be sure that you are ready to accept more clients before you begin advertising your microblading business.
A perfect way to start is with your family and friends. If you have done a great job of enhancing their brows, more clients would be coming into your salon. Once they find your microblading satisfying, you can request them to spread the word. Referral through word of mouth might be a little slower in advertising your microblading service, just be patient and you’ll eventually get results.
Just Do Your Best
Overall, there are a lot of ways on how to advertise your microblading business and get more clients. But every beginning is no easy task and you have to be dedicated to putting a lot of energy and enthusiasm to make things work in promoting your microblading service. Just don’t be afraid to take some risks and always give your best while being as professional as you can be. It’s the only way you can achieve what you want – growing your microblading business!
