When it comes to online marketing, the name of the game is pay-per-click (PPC) advertising. All sorts of businesses find this marketing tool highly beneficial in attracting customers and increasing return on investment. Talking about PPC advertisements, the platform that might first come to your mind is Google ads.
Ads but there’s actually one more powerful name that everyone is starting to consider – Bing Ads. This online marketing program is owned by Microsoft and covers three search engines: Bing, Yahoo, and AOL. It means when you advertise on any one of these platforms, your ad will be seen by searchers in all three sites and their other partner sites.
While it’s true that there are some stark differences between Bing Ads and Google Ads, the idea behind their existence is pretty much the same. They are both designed to provide great online marketing assistance to businesses and help them reach the target market, drive more traffic to their websites, and eventually increase sales.
However, more and more advertisers are beginning to realize that even if Google has the biggest share of the search market, Bing Ads is definitely a different platform that’s equally worthy to invest. Here are the three key aspects where Bing Ads should be fairly considered by online advertisers.
First, let’s consider the aspect of reach. Again, it’s no doubt that Google is the dominant player in the search engine market with higher search volume and more reach. But this doesn’t mean it’s the only online marketing platform worth considering for, especially with Bing Network growing substantially.
The numbers alone can tell the success story of Bing which is now enjoying a huge 34% of the desktop search engine market share globally. Bing Network also has 136 million unique searchers and a staggering 5.4 billion monthly searches. Most impressive of all is the fact that Bing Ads had reached 63 million searchers which are not reached with Google Ads. It means if you will use Bing Ads, you’ll get access to that significant amount of audience that your competitors may have missed. Apart from its growing presence in search engines, another beauty of using Bing Ads is that it allows you to reach a group of audience that is older and more educated. About 40% of Bing users are aged 35 to 54. This only means you are specifically reaching this certain demographic or audience who are more likely to become high-quality customers.
In every business arena, fewer competitors is always a good thing for major players. This is particularly what Bing advertisers enjoy. Since competitiveness in Bing PPC network is weaker, the cost of traffic is also cheaper. This makes advertisers happy by getting more for every dollar they spent on bidding for their ads.
In fact, according to the statistics from ReportGarden, the average CPC on Bing Ads is at $7.99 while it’s at $20.08 on Google Ads. It means you’ll pay as much as 70% lower CPC on Bing Ads. When you generate the right amount of traffic through Bing Ads, you can enjoy more sales at a lower cost, which in effect, leads to a better return on investment (ROI). This is very possible with Bing Ads where competition is lower and thus, it’s much easier for you to achieve the traffic you need to get the sales you want.
Marketing is not just about getting more clients at a lower cost, but it’s also about having more options. Bing Ads are very rich in this specific aspect. For one, you have multiple options when it comes to where you want your ads to be seen. You can opt to advertise in all Bing search networks at once, only in Bing and Yahoo, or on the sites of search partners only. With Google Ads, you only have two choices. You can show your ads on the search network and on sites of search partners, or target only the search network.
With Bing Ads, you can even make a report to know which particular search partners are driving traffic to the site, giving you critical information to base your marketing decision. In addition, Bing Ads gives you better granular control by allowing you to make necessary adjustments to your advertising settings at the ad group level. Same with Google Ads, you can set network, language, location, ads schedule, and rotation settings with Bing Ads. However, Google Ads doesn’t have an option for you to assign different ad campaigns to different time zones, which you can do at Bing Ads.
Lastly, you also have greater control of device targeting with Bing Ads as it allows you to target a specific audience depending on what type of device and OS they’re using. You may also opt out to display your ads on desktops if you prefer to target mobile users only. This is not the case with Google Ads because it offers no option of not showing your campaign on desktops.
The first two aspects are the most important factors you should consider when deciding to market on any online platform. The last one further completes the list ofy Bing Ads deserves to be on top of your online advertising campaign options. To get a fully done for your service contact us at Microblading Marketing to get started today.
