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Scalp Micropigmentation Marketing - 6 Keys to Success in 2019

Scalp Micropigmentation Marketing – 6 Keys to Success in 2019

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Scalp Micropigmentation Marketing - 6 Keys to Success

Micropigmentation is an extremely niche industry. As a result, marketing campaigns for scalp micropigmentation companies need to be highly targeted in order to be effective.

By combining the right techniques and strategies, you can take your online marketing to the next level.

So what are some of the main things that you can incorporate into your scalp micropigmentation marketing campaigns to get the best results?

In this article, we will address 6 highly effective strategies, that when combined yield great results:

 

  • SEO
  • Content Marketing
  • Web Design
  • PPC
  • Video
  • Social Media

 

Let’s get started.

1. SEO (Local SEO/Maps/Organic)

SEO stands for search engine optimization. Basically, the main objective of SEO is to get your website noticed by people on Google for Relevant searches.

There are literally hundreds of different techniques that people used to effectively improve their SEO. But in this article, we want to address 3 very specific strategies that can help your business:

 

  • Local search
  • Organic search
  • Semantic SEO

 

 

For now, let’s focus on local search, and in the next section, we will go more in depth into Organic Search and Semantic SEO.

Local Search

When it comes to micropigmentation, a vast majority of your clients will likely be coming from surrounding areas. This makes local search optimization extremely important.

By taking a focus on constantly improving your local visibility and search engines, you can greatly improve your online marketing ROI.

In order to do this, you should focus on first optimizing  your Google My Business Account. This is a free account that allows business owners to claim ownership of their site and update important information that can help improve local SEO, such as:

 

  • Address
  • Hours
  • Offers
  • News
  • Services/Products
  • Location Based Offerings

 

 

Essentially, this helps you to get found when someone makes a search related to your industry in your area, such as “micropigmentation treatments near me”.

You should also focus on other important and free ways to index your site and business for local services, such as:

 

  • Yelp
  • Trade websites
  • Local directories
  • Professional associations
  • Other listing sites

 

Over time, this will train search engines to understand what your site is about, and also give your site more authority by building your backlink profile.

You should also be sure to make an effort to continually push for local reviews with your clientele, as this will allow your company to slowly creep up local rankings. For instance, in this search; “micropigmentation in boston” displays the following results:

As you can see, the three top results are ordered by the number of reviews they have. In this case, even though the second two companies technically have higher average ratings, because they have fewer reviews, Google prioritizes the result with the most user feedback, as it considers it to be more trustworthy. Implementing a strategy for reviews into your local search marketing can have huge results for your firm, especially in such a niche market.

Lastly, making content that is location specific is essential to being able to rank for searches that bring valuable traffic to your site. This brings us to our next topic: content marketing.  

2. Content Marketing

Content marketing is also referred to as inbound marketing. This is essentially using high-quality web content such as:

 

  • Blogs
  • Videos
  • Testimonials
  • Case studies
  • Webinars
  • Etc…

 

…in order to generate organic search traffic. This means that people typing in questions related to your content will be shown your content in search engine results pages (SERPs).

While this does not happen overnight, the steady production of high-quality blog content is what truly builds website traffic over time. This will help you not only generate leads, but build a loyal following of brand advocates who are willing to engage with and share your content.

This traffic coming to your site from relevant searches is what is referred to as organic traffic, meaning that you did not have to pay for it, like with paid search. Studies have shown that content marketing and organic traffic not only drives more leads, but higher quality leads.

On top of this, this study by DemandMetric found that content marketing drives 300% more leads on average, at just 62% of the cost. So how does content marketing work, and what should you focus on to make sure that your marketing dollars are being well spent?

This is where organic search and semantic SEO make their appearance.

Organic Search

So, not every search which is relevant to your business starts with a purchase based input. What I mean by this is that, not everyone searching for information on micropigmentation treatments are people who know what they are looking for yet.

For instance, someone might search something like “what is the best way to treat balding”. This is someone who does not yet know of the solution which you market. However, by creating comprehensive, informative, and helpful content about the various ways that you can treat balding, and then adding micropigmentation as one of the many solutions, you can begin to add these people to your funnel.

Over time this helps to accomplish a few important things:

 

  • Brings organic leads to your website
  • Helps you compete with your local competition
  • Builds a brand
  • Allows you to build funnels
  • Helps you understand your audience

 

Perhaps one of the best parts about creating content is the analytics data it allows you to get from your audience.

You can measure and get a look at very important digital marketing metrics like:

 

  • What they searched to reach your site
  • How many visitors you have
  • How long they have visited your site
  • What pages they visited
  • And much more…

 

You can even use resources like Google Analytics, Google Tag Manager, and Google Search Console to create in depth campaigns and funnels that measure and report your progress in your content marketing campaigns.

Semantic SEO

Semantic SEO focuses on writing and designing your content to fit the way that people actually search for things on the web. So rather writing an extremely broad article about “micropigmentation” which attempts to rank for a short tail keyword which gets 20,000+ searches per month, and compete against huge competitors with thousands, or millions of visitors per month, it attempts to rank for searches like “what are the benefits of micropigmentation”, which may only get a few hundred searches per month or less.

This allows you to narrow down the competition, and attempt to rank for keywords which are:

 

  • More highly targeted
  • More likely to convert
  • Easier to rank for
  • More helpful to users

 

 

By designing content based around what your users are actually searching for, you can easily scoop up more traffic that is relevant to your service, and make the best of your content marketing budget.

3. Web Design

While web design isn’t technically part of online marketing, it is one of the most underappreciated aspects of creating a comfortable, convenient, and fluid user experience.

Put simply, if someone comes to your site and does not know what the site is about, or is not sure how to navigate it, they will likely never trust your brand or make a purchase from you, and will also likely never return to your website.

This is known as the 8 second rule. Like it or not, the average person will leave a website or web page within 8 seconds of landing if it loads slowly, has pa oor user interface, or does not look professional. For this reason alone, web design is essential to your online marketing success.

On top of that, site structure is extremely important for SEO, and therefore rankings. You can have the nicest looking site, and some of the most informative content, but if you are not sure how to send that traffic through your site architecture, or how to design your site with search engines in mind, you will likely never get the traffic you are looking for.

For instance, here are just a few important ranking factors to keep in mind when optimizing your web design:

 

  • Load time
  • Optimizing title tags
  • Optimizing headers
  • Keyword distribution
  • Internal linking
  • Images and videos
  • Meta data
  • HTML snippets
  • And more…

 

 

By taking the time to figure out what goes into an effective website structure, you can greatly improve your chances of being found by potential customers online.

4. PPC (Google Ads/Bing Ads)

Paid advertisements are still very effective in 2019. Google AdWords claims that for every $1 spent on ads, $2 of revenue is generated on average across all industries.

Paid search campaigns are important for a few main reasons, other than just strictly generating a good ROI:

 

  • They help you rank for high conversion keywords you otherwise would not be able too
  • They expose you to new audiences
  • They can help improve other ranking factors, such as reviews
  • They can help you appear for more local results

 

On top of this, these ads are easy to run, offer a ton of analytics data, and are easy to integrate with your existing site and marketing campaigns.

Bing also offers ads, which can be a great way to reach alternative audiences, and make the most of your online marketing budget.

Also, another great thing about Google AdWords campaigns is that you can use them to capture data on people who come to your site, and you can also use data from your site in order to run retargeting campaigns, which only target people who have visited certain pages of your site before.

Lastly, paid campaigns allows you to easily split test your content in order to optimize landing pages for conversions. With Google Duo, you can split your traffic from campaigns in order to send a certain percentage to various versions of the same page, in order to find out what is more effective. This allows you to really fine tune your marketing messaging over time, and understand your audience on an even deeper level.

5. Video

In 2019, video is more important than ever. Just how important you ask? Well, check out these eye popping statistics to get an idea:

 

  • By 2020, it is expected that 80% of all global internet traffic will be video related (SmallBizTrends)
  • People are 64% more likely to purchase a product after watching a video (HubSpot)
  • Using videos in email improves CTR by 200-300% on average (HubSpot)
  • Videos on landing pages help improve conversion rates by 80% on average (Unbounce)

 

So why does video work? Well, first of all, let me ask, why does it matter? The customer is always right, so why even bother trying to figure out this trend shift. Instead, focus on honing and improving your video strategy.

Some great ideas you can use for your scalp micropigmentation marketing campaigns are:

 

  • Videos explaining how it works
  • Showing results from past clients
  • Client testimonials
  • Displaying your facility and equipment
  • Explaining medical reasoning for baldness
  • Etc…

 

The best way to implement video into your online marketing strategy is to produce it in conjunction with your blog content. In fact, content with video in it has been shown to hail 41% higher CTR than content lacking video. Not to mention, they drive on average 157% more organic traffic to blog pages.

When you add this all up, implementing video into your content marketing strategy becomes a no-brainer in 2019 and beyond.

6. Social Media

The last piece to the puzzle is social media. While to some business owners, it may seem corny, or like a waste of time and money, at the end of the day, social media is one of the key pillars to building a lasting brand in any industry.

Even boring industries like dentistry and carpet cleaning have brands that generate thousands and millions of followers, liking commenting, sharing, and engaging with their social content.

And the best part is? Most of this engagement and promotion is free. By creating a social media marketing strategy that is geared towards identifying and cultivating an organic audience, brands are capable to increase the lifetime value of their customers, and also improve brand loyalty.

On top of that, you can also use social media as a way to promote new deals, products, services, and tell the story of your brand.

The reason that social media is so important is that we now live in a day and age where people feel alienated and untrustworthy towards companies. In fact, 62% of millennials report that their loyalty to brands comes from authentic content.

Another 78% of all consumers reported that companies focused on custom content are more trustworthy. Clearly, this means a bridge must be gapped in order to get customers to trust your brand and understand your message in order to be effective in your online marketing campaigns. This bridge is social media marketing.

Wrapping it All Up – Becoming a Scalp Micropigmentation Marketing Expert

You know to understand the basics behind this 6 major steps you should take in order to become a successful scalp micropigmentation marketer.

Now, it is time to apply what you have learned. If you prefer to have our team do the marketing for you, please contact us today!

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