pay-per-click Archives - Microblading Marketing

January 26, 2019

Microblading Bing Ads: The Online Marketing Method Everyone Is Overlooking

When it comes to online marketing, the name of the game is pay-per-click (PPC) advertising. All sorts of businesses find this marketing tool highly beneficial in attracting customers and increasing return on investment. Talking about PPC advertisements, the platform that might first come to your mind is Google ads. Ads but there’s actually one more powerful name that everyone is starting to consider – Bing Ads. This online marketing program is owned by Microsoft and covers three search engines: Bing, Yahoo, and AOL. It means when you advertise on any one of these platforms, your ad will be seen by searchers in all three sites and their other partner sites. While it’s true that there are some stark differences between Bing Ads and Google Ads, the idea behind their existence is pretty much the same. They are both designed to provide great online marketing assistance to businesses and help them reach the target market, drive more traffic to their websites, and eventually increase sales. However, more and more advertisers are beginning to realize that even if Google has the biggest share of the search market, Bing Ads is definitely a different platform that’s equally worthy to invest. Here are the three key aspects where Bing Ads should be fairly considered by online advertisers. #1. Reaching a Wider Audience With Specific Customer Demographic First, let’s consider the aspect of reach. Again, it’s no doubt that Google is the dominant player in the search engine market with higher search volume and more reach. But this doesn’t mean it’s the only online marketing platform worth considering for, especially with Bing Network growing substantially. The numbers alone can tell the success story of Bing which is now enjoying a huge 34% of the desktop search engine market share globally. Bing Network also has 136 […]

March 29, 2019

Are Google Ads Worth Running For Your Microblading Business?

If you are looking for ways to market your microblading business online that can give you top-notch results, most likely you have stumbled upon Google Ads (Google AdWords). Since it was first introduced back in 2000 with its previous name as ‘Self-Service Advertising Program,’ it has changed how online marketing works. However, you may also have heard some horror stories that investing in this marketing tool is also like gambling. You can lose money and fail in your advertising campaigns. So, you might be asking, “Is Google Ads worth running for your microblading business?” The answer is a resounding yes even if you’re a little bit hesitant to gamble. Before we go into details why it’s worth your investment, let’s make it clear what Google Ads is all about. What Is Google Ads And How It Works Google Ads is simply a pay-per-click (PPC) service that let you create and run advertisements for your microblading business. Such ads will then be displayed in Google’s search results, Gmail, YouTube, and other partner websites of Google. To give you a specific example, if someone is searching for keywords “microblading near me,” Google will return a list of the top ads for that particular search. You would be lucky if that customer will click on your ad and directs her to your landing page where you hope that she’ll buy your service. If she decided not to choose your service and look for another, you still pay for her click, hence, it’s called the pay-per-click program. Another important aspect of Google Ads is what they called CPC or cost per click which is the average amount you have to pay for the clicks generated by your ad. It can change depending on the different terms and industries where the ads will be shown. […]