Microblading Adwords Management

Setting Up Your Campaigns and Ad Groups Correctly

To make sure that your campaigns and ad groups are set up correctly, you first need to understand the differences between them. Campaigns represent the larger categories of your business, while ad groups are smaller and represent specific types of products or service.

Once you have established which elements of your business fall under each category, you need to break down each of your products or services so that your account structure is based on them. Then you will need to decide on your budget based on your daily cash-flow and bids. If you are new to microblading, spreading your budget evenly across all campaigns is a good starting point, because you might not be sure what is working for you. As you start to see what is performing better via metrics, you can get smarter and more specific about where you want your money to go.

Lucky for you, we already know what is working as we seen multiple campaigns across the world.

Choosing The Right Keywords

While the specificity of choosing keywords correctly is important, it is crucial you understand what your audience is searching for if you want this method to work properly. In other words, the keyword research must be as personalized to your target market as possible. And ideally the words chosen are based on real data from Google itself.

To get started it might be helpful to write down the main categories of your business and coming up with terms or phrases that would fall underneath each category. The more specific you are with your words, the smaller the market will be. However, one main benefit is that your leads are likely to be higher quality because they are looking for the exact service you provide.

If you decide instead to use more generalized terms, you will be able reach a larger amount of people because the search terms are more common, but the downside is that the quality of leads produced may be lowered. Therefore, it is important to understand whether reaching a larger amount of people, or specificity is more important to your business, in order to optimize your chosen keywords.

Negative Keywords

Google Ads allows you to add negative keywords to your campaign. Negative keywords prevent your ads to show for specific words or keywords during search queries. For example, if you are a local microblading artist who only wants to provide microblading services, then you might consider adding negative keywords like school, training, supplies, and courses. By adding these negative keywords, searches like "best microblading training in + your city" or "where can I buy microblading supplies online" the campaign will prevent your ads from showing when those words are included in the search query. One of the biggest mistakes we see in self-run Google Ads campaigns is not including negative keywords. This is usually the reason why many amateurs spend all their budget very quickly without any results. Lucky for you, we already have a full list of negative keywords we use when we start new campaigns.

Why A Dedicated Landing Page

The page where your potential customers will be directed, once they click on your ad is called a landing page. When they arrive, it is important to have the right information on the page because they will be using it to judge whether or not they want to spend money with you. That decision to commit is often made instantly. Landing pages are better than website pages because they are only allowed to either call you or leave contact information, unlike your website where they can be distracted by all the pages they can navigate to.

It is crucial that the landing page is visually appealing, relevant to your market, relevant to the search query, and engaging enough to draw your leads in. While optimizing your landing page is important, it is not enough by itself to keep visitors on the landing page and get them to convert or commit to your presentation.

Any Google Adwords campaign needs a relevant landing page in order to get optimal results. Your landing page must contain a relevant and engaging headline, a business tagline that relates to your heading, well-written copy that lists the benefits and features of your products and services, a relevant, high-quality image, and a clear call to action, which is usually an email opt-in or call now button. Including these in your page is likely to draw viewers in and encourage them to take action.

If this all feels a bit daunting, and you think you could use some help, look no further than Microblading Marketing. Not only can we build and customize a professional looking landing page for your Google Adwords campaign, but we already have tested landing pages that convert traffic.

Ongoing Tweaks and Adjustments

The great thing about Google Ads is that once you find what campaings, ads, or keywords are working the best we can modify them to get better results. Think about it, you do not want to be paying large sums of money for peak hours of the day when it turns out that your ad is performing better at the wrong time. Or perhaps certain days of the week work best for you.

Adwords allows you to create ad schedule bid adjustments to keep you in control at all times. You can set it to work during certain times of the year when your business is most relevant, you can increase bid adjustments for peak sales hours so you can cash in on high traffic periods and more. You can also increase bids for certain parts of your city and much more. In essence, it allows you to view and control the granular details about what is working and what is not. You can make continuous adjustments to your campaigns and Ad Groups as required. If you are still not sure how to make these adjustments to maximize Google Ads for your business, contact Microblading marketing today and let us handle this for you.